Category Archives: Company News

Mahindra Lifespaces launches it’s Green Army initiative

An endeavour to create One Million Caring Citizens

November 13, 2014, Mumbai: Mahindra Lifespace Developers (MLDL) today announced its new ‘Green Army’ initiative aimed at increasing awareness of sustainable living habits among children. Through this pioneering movement, the Company aims to reach 1 million citizens who it hopes will become the torchbearers of sustainable living.

The pilot program will begin with schools in Mumbai and then roll out to other cities across the country, sharing with children the importance of conserving energy and water, recycling, materials and reducing waste. Social media will play an integral role to propagate this message of sustainability and widen the reach. This initiative also aligns well with the government’s Swacch Bharat Abhiyan which focuses on the basics principles of cleanliness, hygiene and conscientious living.”

According to Ms. Anita Arjundas, Managing Director and CEO, Mahindra Lifespace Developers Ltd, “The Green Army initiative is rooted in our mission of transforming urban landscapes through sustainable communities. We believe that children can play a key role in shaping a cleaner planet by influencing their families to follow the principles of reduce, reuse and recycle in daily living.”

Targeted at children of the 4th and 5th grades, the Green Army program, conducted through interactive AVs, demonstrations and a green report card, takes cognizance of the fact that children are often the harbingers of change. They can help change their own habits and those of their families based on conscious understanding and creative action.

About Mahindra Lifespaces

Mahindra Lifespace Developers Ltd., the real estate and infrastructure development business of the $16.5 billion Mahindra Group, is a leader in sustainable urban development, through the creation of residential and integrated large format developments across nine Indian cities – Mumbai, Pune, Nagpur, Gurgaon, Faridabad, Jaipur, Chennai, Hyderabad and Bangalore. The Company’s residential & commercial development footprint includes over 0.8 million sq.m. (8.3 million sq ft) of completed projects and over1.0 million sq. m. (11.3 million sq. ft.) of ongoing and forthcoming projects.

Mahindra Lifespaces has pioneered the concept of an integrated business city through ‘Mahindra World City’ developments in Chennai and Jaipur. These developments cover 1862 hectares (4,600 acres) and house over 100 reputed global companies, providing an integrated environment for Life, Living and Livelihood. The Company’s ‘Green’ homes, pan-India presence, and the development of successful integrated cities have all contributed to Mahindra Lifespaces being recognized as a developer with a pioneering spirit. Mahindra Lifespaces is the first real estate company in India to release its triple bottom-line focused Sustainability Report that is based on the Global Reporting Initiative (GRI) framework and received an A+ rating indicating the highest levels of disclosure and transparency.

The company has also been awarded Sector Leader Status in Asia in its category by the Global Real Estate Sustainability Benchmark.;
About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheelerindustries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

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For further enquiries please contact:

Ruzbeh Irani  

Chief Group Communications and Ethics Officer and

Member of the Group Executive Board

Mahindra Group

Phone: +91 22 2490 1441




Tatas spent Rs 1k cr on corporate social responsibility activities in FY14

MUMBAI: In what could be the highest CSR spend by anIndian conglomerate, the Tata Group spent Rs 1,000 crore oncorporate social responsibility (CSR) in 2013-14. If one were to exclude the salt-to-software enterprise’s philanthropic trusts, the Tata Group companies spent Rs 660 crore on CSR in the just ended fiscal. The diversified Indian multinational’s CSR spend was well above 2% of its net profit, a minimum requirement for an Indian company under the Companies Act.

A significant amount of the total CSR spend by the Tata Group has gone into skill development, health and education, with Tata Steel emerging as the biggest spender within the group. Among other Indian conglomerates, the $40-billion Aditya Birla Group spent Rs 200 crore on CSR in fiscal 2014, which is a little over 2% of the net profit from India.

Under the new law, all companies with at least Rs 5-crore net profit or Rs 1,000-crore turnover will have to spend 2% of their annual net profit on CSR activities — which include slum redevelopment, road safety awareness and consumer protection services — with effect from April 1, 2015.