An endeavour to create One Million Caring Citizens
November 13, 2014, Mumbai: Mahindra Lifespace Developers (MLDL) today announced its new ‘Green Army’ initiative aimed at increasing awareness of sustainable living habits among children. Through this pioneering movement, the Company aims to reach 1 million citizens who it hopes will become the torchbearers of sustainable living.
The pilot program will begin with schools in Mumbai and then roll out to other cities across the country, sharing with children the importance of conserving energy and water, recycling, materials and reducing waste. Social media will play an integral role to propagate this message of sustainability and widen the reach. This initiative also aligns well with the government’s Swacch Bharat Abhiyan which focuses on the basics principles of cleanliness, hygiene and conscientious living.”
According to Ms. Anita Arjundas, Managing Director and CEO, Mahindra Lifespace Developers Ltd, “The Green Army initiative is rooted in our mission of transforming urban landscapes through sustainable communities. We believe that children can play a key role in shaping a cleaner planet by influencing their families to follow the principles of reduce, reuse and recycle in daily living.”
Targeted at children of the 4th and 5th grades, the Green Army program, conducted through interactive AVs, demonstrations and a green report card, takes cognizance of the fact that children are often the harbingers of change. They can help change their own habits and those of their families based on conscious understanding and creative action.
About Mahindra Lifespaces
Mahindra Lifespace Developers Ltd., the real estate and infrastructure development business of the $16.5 billion Mahindra Group, is a leader in sustainable urban development, through the creation of residential and integrated large format developments across nine Indian cities – Mumbai, Pune, Nagpur, Gurgaon, Faridabad, Jaipur, Chennai, Hyderabad and Bangalore. The Company’s residential & commercial development footprint includes over 0.8 million sq.m. (8.3 million sq ft) of completed projects and over1.0 million sq. m. (11.3 million sq. ft.) of ongoing and forthcoming projects.
Mahindra Lifespaces has pioneered the concept of an integrated business city through ‘Mahindra World City’ developments in Chennai and Jaipur. These developments cover 1862 hectares (4,600 acres) and house over 100 reputed global companies, providing an integrated environment for Life, Living and Livelihood. The Company’s ‘Green’ homes, pan-India presence, and the development of successful integrated cities have all contributed to Mahindra Lifespaces being recognized as a developer with a pioneering spirit. Mahindra Lifespaces is the first real estate company in India to release its triple bottom-line focused Sustainability Report that is based on the Global Reporting Initiative (GRI) framework and received an A+ rating indicating the highest levels of disclosure and transparency.
The company has also been awarded Sector Leader Status in Asia in its category by the Global Real Estate Sustainability Benchmark.
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheelerindustries.
In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
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